Learn. Teach. Protect.
Opening a new restaurant is an exciting venture, but it comes with numerous challenges. One crucial aspect that often gets overlooked in the early stages is trademark protection. Your restaurant's name and brand identity are valuable assets that deserve legal...
Taco Bell has launched a campaign to "liberate" the Taco Tuesday trademark and cancel two trademarks registered with the U.S. Patent and Trademark Office ("USPTO"). On May 16, 2023, Taco Bell filed petitions to cancel the TACO TUESDAY registrations held by Spicy...
On May 27, Tesla, Inc. filed three separate trademark applications with the U.S. Patent and Trademark Office to use its name and logos for "restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services." The...
I recently had my first Shake Shack experience while passing through JFK airport in New York last month. For those of you who don’t know, Shake Shack is a popular fast-food chain offering burgers, hot dogs, and milkshakes which originated in New York and has...
Technically, the answer is yes. Is it likely? Probably not. Another, and perhaps better question you should be asking yourself is whether or not you actually want to pursue patent protection. Is a recipe patentable? In order to be patentable, a...
Do you own, or are you thinking about opening up, a restaurant? Aside from having some good food, you’ve probably also cooked up a name you like, but have you thought about securing rights to that restaurant trademark? Your customers will identify you by your...
One of the most common questions I get when discussing trademarks with clients is “Do I really have to register it?” My answer, in true legal fashion, is “it depends.” When starting a business, it’s always important to take a step back and look at the big...
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