When looking at different brand names or logos, it is common to see some type of trademark symbol right next to it. Those trademark symbols are either the circled R (®), a superscript TM, or a superscript SM. What you use and how you use it matters. If you have...
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Intent to Use
a legal blog for small businesses and entrepreneurs
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How To Trademark Your Logo
One of the most exciting times for any business owner is perfecting the logo that will be representing the company. The logo is an essential part of your brand and proper steps should be taken to protect all of the hard work that went into creating it. Logos are...
Michael Jordan Wins Again
Michael Jordan recently claimed a significant victory in a different kind of court than the one he’s used to. Last week, a federal court in Chicago awarded Jordan $8.9 million dollars for the unauthorized use of his likeness in a supermarket advertisement. The...
Chicago Bears Trademark Defense
With football season quickly approaching, we see football teams starting to protect more than just the quarterback. Today I’ll take a look at the Chicago Bears and its trademark defense. Lately, it seems like the Bears have been caught in an identity...
Cease and Desist On Etsy
This week, Etsy, a popular marketplace, released its first Transparency Report which it defines as an “in-depth look at how they integrate Etsy’s company values, responsibility to their members and legal obligations.” A large part of that report deals...
Boston & Chicago Sox Petition to Cancel Trademark
Rarely do you see two opposing teams in Major League Baseball working together, but the Boston Red Sox and the Chicago White Sox have teamed up to petition for the cancellation of a trademark filed with the United States Patent and Trademark Office. Both teams believe...
Counterfeit Sports Merchandise
Both the NHL and NBA wrapped up their seasons last week with an exciting finish that saw the Chicago Blackhawks turn into a modern day dynasty, and LeBron James lose to bring his NBA Finals record to 2-4 (Can you tell I’m a Chicago fan?). Regardless of who won or who...
New NBA Logos & Trademarks
With the Golden State Warriors defeating the Houston Rockets last night, the...
Shake Shack Trademarks
I recently had my first Shake Shack experience while passing through JFK...
Trademarking a Clothing Line
The apparel industry does a fantastic job showcasing the importance of...
DC Comics Opposes Rihanna
Batman and Robin? More like Robin vs. Robyn. DC Comics, one of the most...
Nutritional Supplement Trademarks
Walking into a vitamin/nutrition store can be quite intimidating. Where...
Troy Polamalu Trademark
With news breaking yesterday of Troy Polamalu’s retirement from the National...