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Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN PILATES owned by Mad Dogg Athletics. Peloton claims that the marks "are generic terms to describe a type of exercise bike and associated in-studio...
It’s no question that CrossFit® has become extremely popular in the fitness industry. With over 5500 affiliates worldwide, the CrossFit® business model has been quite successful. CrossFit, Inc. has accomplished much of its success by licensing the use of...
Last week, Under Armour, Inc. filed a complaint against Nike, Inc. alleging trademark infringement of its famous mark “I WILL.” Much like how Nike has aggressively protected its mark of “JUST DO IT,” Under Armour has been active in securing trademark...
It’s well known that the National Football League (“NFL”) is fairly aggressive in policing the use of its trademarks. Take for example the Indiana man who, prior to the start of the NFL season, filed trademark applications for the use of “Harbowl” and “Harbaugh...
The news this week is that the United States Patent and Trademark Office (“USPTO”) granted Apple, Inc. two trademark applications on the layout of its stores. You were under the impression that trademarks only applied to names and logos huh? That’s not the...
One of the most daunting tasks when starting a business is naming it. It is far too common that a new business owner comes up with a name which does not provide the solid foundation necessary to build a strong brand. You should avoid the urge of being too...
The beauty with entrepreneurs, especially those looking to get their small business up and running, is that they always dream big. It’s that dream which drives them to get through the day to day operations required to build a successful business. With that said,...
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