The Coca-Cola Company recently filed intent to use trademark applications for two hashtags, #cokecanpics and #smilewithacoke, to cover soft drinks.  Does this mean you won’t be able to use these hashtags on social media?  Not quite, in fact...

Turn on ESPN these days and you are bound to hear about the the New England Patriots’ marketing campaign for this year’s NFL playoffs which is based off the term “Do Your Job.”  On and off the field, players and staff have been seen wearing knit hats and...

At first glance, the trademark process seems relatively simple where you say “I can just do this on my own!”  Then you receive your first office action from the USPTO and you’re thinking maybe you should have gone to an attorney.   Let’s break down the trademark...

The Seattle Seahawks wrapped up a successful NFL season by defeating the Denver Broncos in Super Bowl XLVIII last night.  Much of its success was accomplished at home with a 7-1 record in Seattle during this season, after an undefeated 2012 home record.  It...

Darrelle Revis, cornerback for the Tampa Bay Buccaneers, finally obtained a registered trademark for the term “Revis Island.”   Browsing the media, there seems to be a common misconception when it comes to the reasons it took nearly three years for Mr. Revis...