In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn Dew Rise Energy. In June, a Connecticut-based coffee company, Rise Brewing, sued PepsiCo for trademark infringement. On November 3rd, a judge for the...
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Taylor Swift – IP Strategy
First it was removing her music from Spotify. She followed that with submitting numerous trademark applications protecting some lyrical phrases from her new album for a variety of goods. Now, she purchased taylorswift.porn and taylorswift.adult. Wait…what?...
History of March Madness®
It’s March. That can only mean one thing: basketball…and lots of it. After watching my Fighting Illini play themselves out of the B1G Tournament yesterday while simultaneously hurting their NCAA tournament chances, clearly the only thing left for me to do...
Restaurant Trademarks
Do you own, or are you thinking about opening up, a restaurant? Aside from having some good food, you’ve probably also cooked up a name you like, but have you thought about securing rights to that restaurant trademark? Your customers will identify you by your...
NE vs SEA – Trademark Bowl
Recently, I wrote about two different trademarks that were applied for by the Seattle Seahawks and New England Patriots of the NFL. This week is a good time to expand on those posts as both teams are about to meet in the Super Bowl this coming Sunday. I’ll...
Lagunitas Sues Sierra Nevada for Trademark Infringement
On January 12, 2015, Lagunitas Brewing Company filed a complaint against Sierra Nevada for trademark infringement. Contrary to popular belief, Lagunitas is not claiming that it owns the rights to use the IPA abbreviation for “India Pale Ale.” Instead,...
We Are 12 – Seattle Seahawks Trademark
Last year after the Seattle Seahawks won the Super Bowl, I wrote about the “12th Man” trademark and how the Seahawks did not own the rights to it. From watching tonight’s playoff game against the Carolina Panthers, it is evident the Seahawks...
Can I Trademark a Hashtag? Coke Applies For Two
The Coca-Cola Company recently filed intent to use trademark applications for...
Do Your Job – NE Patriots Trademark Application Blocked
Turn on ESPN these days and you are bound to hear about the the New England...
Trademark Process
At first glance, the trademark process seems relatively simple where you say...
2014 Super Bowl Winners: Texas A&M?!?
The Seattle Seahawks wrapped up a successful NFL season by defeating the...
Revis Island – NFL Cornerback Obtains Trademark Registration
Darrelle Revis, cornerback for the Tampa Bay Buccaneers, finally obtained a...
King of the Land – Importance of Federal Trademark Registration
One of the most common questions I get when discussing trademarks with clients...