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Failure to properly use your trademarks can lead to weakened trademark rights, and even the risk of losing trademark protection. Improper use, specifically when the mark is being used descriptively, can lead to what is known as “trademark genericide.” This occurs when...
The Seattle Seahawks wrapped up a successful NFL season by defeating the Denver Broncos in Super Bowl XLVIII last night. Much of its success was accomplished at home with a 7-1 record in Seattle during this season, after an undefeated 2012 home record. It...
Darrelle Revis, cornerback for the Tampa Bay Buccaneers, finally obtained a registered trademark for the term “Revis Island.” Browsing the media, there seems to be a common misconception when it comes to the reasons it took nearly three years for Mr. Revis...
You just bought that fancy new smartphone and talked yourself out of buying a case for it. You’ll be extra careful with it, you say. Then it happens. You drop it. You look to the ground only to see your phone face down and at that moment your...
Turn on any sporting event and chances are you will see a number of athletes with visible tattoos. Whether a representation of something they care about or a reminder of a regrettable night in their younger days, their tattoos become a part of their...
One of the most common questions I get when discussing trademarks with clients is “Do I really have to register it?” My answer, in true legal fashion, is “it depends.” When starting a business, it’s always important to take a step back and look at the big...
It’s no question that CrossFit® has become extremely popular in the fitness industry. With over 5500 affiliates worldwide, the CrossFit® business model has been quite successful. CrossFit, Inc. has accomplished much of its success by licensing the use of...
Last week, Under Armour, Inc. filed a complaint against Nike, Inc. alleging...
I recently saw a commercial for the 2012 Mercedes Benz E-Class which...
It’s well known that the National Football League (“NFL”) is fairly aggressive...
The news this week is that the United States Patent and Trademark Office...
One of the most daunting tasks when starting a business is naming it. It...
The beauty with entrepreneurs, especially those looking to get their small...
