Last year after the Seattle Seahawks won the Super Bowl, I wrote about the “12th Man” trademark and how the Seahawks did not own the rights to it.  From watching tonight’s playoff game against the Carolina Panthers, it is evident the Seahawks...

The Coca-Cola Company recently filed intent to use trademark applications for two hashtags, #cokecanpics and #smilewithacoke, to cover soft drinks.  Does this mean you won’t be able to use these hashtags on social media?  Not quite, in fact...

Turn on ESPN these days and you are bound to hear about the the New England Patriots’ marketing campaign for this year’s NFL playoffs which is based off the term “Do Your Job.”  On and off the field, players and staff have been seen wearing knit hats and...

At first glance, the trademark process seems relatively simple where you say “I can just do this on my own!”  Then you receive your first office action from the USPTO and you’re thinking maybe you should have gone to an attorney.   Let’s break down the trademark...