In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn Dew Rise Energy. In June, a Connecticut-based coffee company, Rise Brewing, sued PepsiCo for trademark infringement. On November 3rd, a judge for the...
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garbis law, llc
intellectual property law
Intent to Use
a legal blog for small businesses and entrepreneurs
Patents
trademarks
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Shake Shack Trademarks
I recently had my first Shake Shack experience while passing through JFK airport in New York last month. For those of you who don’t know, Shake Shack is a popular fast-food chain offering burgers, hot dogs, and milkshakes which originated in New York and has...
Trademarking a Clothing Line
The apparel industry does a fantastic job showcasing the importance of trademark protection and identifying a clothing brand. Regardless of whether you wear $10,000 dresses or $10 gym shoes, one similarity remains: the designer has its name on it somewhere....
DC Comics Opposes Rihanna
Batman and Robin? More like Robin vs. Robyn. DC Comics, one of the most well known and successful publishers of comic magazines in the world, has filed a “notice of opposition” with the U.S. Patent and Trademark Office against Rihanna, a well known singer, to...
Nutritional Supplement Trademarks
Walking into a vitamin/nutrition store can be quite intimidating. Where do you begin to identify which products are right for you and which ones you should stay away from? Everything looks the same and promises the same results, while identifying itself as...
Troy Polamalu Trademark
With news breaking yesterday of Troy Polamalu’s retirement from the National Football League, I did what every normal person would do after hearing such news: I took a look at what trademarks he owns! For those of you who are fans of the NFL, and even for some who are...
Can I Patent a Recipe?
Technically, the answer is yes. Is it likely? Probably not. Another, and perhaps better question you should be asking yourself is whether or not you actually want to pursue patent protection. Is a recipe patentable? In order to be patentable, a...
Taylor Swift – IP Strategy
First it was removing her music from Spotify. She followed that with...
History of March Madness®
It’s March. That can only mean one thing: basketball…and lots of...
Restaurant Trademarks
Do you own, or are you thinking about opening up, a restaurant? Aside from...
Identical Copyrighted Works?
I came across an interesting story (find it here) regarding an image...
NE vs SEA – Trademark Bowl
Recently, I wrote about two different trademarks that were applied for by the...
Lagunitas Sues Sierra Nevada for Trademark Infringement
On January 12, 2015, Lagunitas Brewing Company filed a complaint against...