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Intent to Use
a legal blog for small businesses and entrepreneurs
Understanding your Trademark Renewal
In this post, we are delving into a topic that holds crucial importance for anyone who has invested time, money, and effort into building a brand: trademark renewals. If you've ever wondered whether your hard-earned trademark can stand the test of time, the short...
Patents
trademarks
copyrights
all topics
NE Patriots Players, Mac Jones & Matthew Judon, File Trademark Applications
New England Patriots' players, Mac Jones and Matthew Judon, both filed new federal trademark applications at the United States Patent and Trademark Office ("USPTO") in November. MJ10 Trademark Quarterback Mac Jones filed his application for MJ10 under an "intent to...
Which Trademark Symbols Do I Use?
When looking at different brand names or logos, it is common to see some type of trademark symbol right next to it. Those trademark symbols are either the circled R (®), a superscript TM, or a superscript SM. What you use and how you use it matters. If you have...
Kobe Bryant, LLC files 4 new trademarks for wine
On November 5th, 2021, Kobe Bryant, LLC filed 4 new trademark applications: MAMBA VINO 2024MAMBA VINO 24MAMBA VINO 8MAMBA VINO These filings were submitted under an "intent to use" basis. This means that the marks have not yet been used in commerce, but Kobe Bryant,...
PepsiCo Drops ‘RISE’ from Energy Drink Name
In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn Dew Rise Energy. In June, a Connecticut-based coffee company, Rise Brewing, sued PepsiCo for trademark infringement. On November 3rd, a judge for the...
Tesla Files 3 Restaurant Trademarks
On May 27, Tesla, Inc. filed three separate trademark applications with the U.S. Patent and Trademark Office to use its name and logos for "restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services." The...
Is ‘Spinning’ Trademark Generic?
Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN PILATES owned by Mad Dogg Athletics. Peloton claims that the marks "are generic terms to describe a type of exercise bike and associated in-studio...
How to Properly Use a Trademark
Failure to properly use your trademarks can lead to weakened trademark rights,...
LEGO Sues Toy Company For Trademark and Copyright Infringement
On May 22, 2020, LEGO A/S (“LEGO”) filed a complaint in Connecticut Federal...
LeBron’s Company Sued Over “More Than An Athlete” Trademark
Game Plan Inc., a Maryland based nonprofit organization focused on the...
Chicago Bears File Trademark Applications for CLUB DUB
With the NFL regular season in its final week, the Chicago Bears have been...
Baker Mayfield Files Trademark Application for THE BAKER SPECIAL
It’s been a busy week blogging about NFL related trademarks, including recent...
Miami Dolphins CB Files for FITZMAGIC Trademark
For the first couple of weeks of the NFL season, Ryan Fitzpatrick has been one...
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