Recently, I wrote about two different trademarks that were applied for by the Seattle Seahawks and New England Patriots of the NFL.  This week is a good time to expand on those posts as both teams are about to meet in the Super Bowl this coming Sunday.  I’ll...

On January 12, 2015, Lagunitas Brewing Company filed a complaint against Sierra Nevada for trademark infringement.  Contrary to popular belief, Lagunitas is not claiming that it owns the rights to use the IPA abbreviation for “India Pale Ale.”  Instead,...

Last year after the Seattle Seahawks won the Super Bowl, I wrote about the “12th Man” trademark and how the Seahawks did not own the rights to it.  From watching tonight’s playoff game against the Carolina Panthers, it is evident the Seahawks...

The Coca-Cola Company recently filed intent to use trademark applications for two hashtags, #cokecanpics and #smilewithacoke, to cover soft drinks.  Does this mean you won’t be able to use these hashtags on social media?  Not quite, in fact...

Turn on ESPN these days and you are bound to hear about the the New England Patriots’ marketing campaign for this year’s NFL playoffs which is based off the term “Do Your Job.”  On and off the field, players and staff have been seen wearing knit hats and...