PepsiCo Drops ‘RISE’ from Energy Drink Name

PepsiCo Drops ‘RISE’ from Energy Drink Name

In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn Dew Rise Energy. In June, a Connecticut-based coffee company, Rise Brewing, sued PepsiCo for trademark infringement. On November 3rd, a judge for the...
Tesla Files 3 Restaurant Trademarks

Tesla Files 3 Restaurant Trademarks

On May 27, Tesla, Inc. filed three separate trademark applications with the U.S. Patent and Trademark Office to use its name and logos for “restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services.”...
Is ‘Spinning’ Trademark Generic?

Is ‘Spinning’ Trademark Generic?

Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN PILATES owned by Mad Dogg Athletics. Peloton claims that the marks “are generic terms to describe a type of exercise bike and associated...
How to Properly Use a Trademark

How to Properly Use a Trademark

Failure to properly use your trademarks can lead to weakened trademark rights, and even the risk of losing trademark protection. Improper use, specifically when the mark is being used descriptively, can lead to what is known as “trademark genericide.” This occurs when...