Last week, Under Armour, Inc. filed a complaint against Nike, Inc. alleging trademark infringement of its famous mark “I WILL.” Much like how Nike has aggressively protected its mark of “JUST DO IT,” Under Armour has been active in securing trademark...
I recently saw a commercial for the 2012 Mercedes Benz E-Class which interestingly enough focused on the patent portfolio of Mercedes Benz, more specifically Daimler AG. If you watch the commercial, Mercedes sells itself as more than just a leader and...
It’s well known that the National Football League (“NFL”) is fairly aggressive in policing the use of its trademarks. Take for example the Indiana man who, prior to the start of the NFL season, filed trademark applications for the use of “Harbowl” and “Harbaugh...
The news this week is that the United States Patent and Trademark Office (“USPTO”) granted Apple, Inc. two trademark applications on the layout of its stores. You were under the impression that trademarks only applied to names and logos huh? That’s not the...
One of the most daunting tasks when starting a business is naming it. It is far too common that a new business owner comes up with a name which does not provide the solid foundation necessary to build a strong brand. You should avoid the urge of being too...
